Nokia Corporation (ADR) (NOK) Unveils Personalized MixRadio Service

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Nokia Corporation (ADR) (NYSE:NOK) (BIT:NOK1V) (HEL:NOK1V) rolled out a free music streaming service MixRadio app with Play Me in 31 countries, according to a report from the The Wall Street Journal. The listener gets a personalized radio station after his or her listening habits are tracked by the free music streaming service.

Nokia building on the music streaming service launched in 2011

With Mix Radio, Nokia Corporation (NYSE:NOK) (BIT:NOK1V) (HEL:NOK1V) plans to build  on the Nokia Music streaming service launched in 2011 to simplify music on the move. The new service allows users to access music (or personalized radio stations) with the help of a ‘Play Me’ button.

The Finnish firm has taken care to offer personalized services to listeners with simple ‘thumbs up’, ‘thumbs down’ and artist ‘favorite’ features, which enhance music selections. Apart from the songs, the service also makes available a variety of expert and celebrity curated mixes, which are advertisement free and subscription free. Users can save these mixes to listen to while being offline. This feature will also save on cost and data usage.

Hot launch with Nile Rodgers of Chic

The Nokia Corporation (NYSE:NOK) (BIT:NOK1V) (HEL:NOK1V)’s Mix Radio launch was accompanied by the presence of music legend and producer behind Chic and Daft Punk’s global hit Get Lucky, Nile Rodgers. At the event, Rodgers played various mixes exclusively composed for the new MixSharing feature.

The service can be accessed through Nokia Lumia in 31 countries, which makes it the most global personalized streaming service in the world. The service can be downloaded from Windows Phone Store.

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About the Author

Aman Jain
Aman is MBA (Finance) with an experience on both Marketing and Finance side. He has worked as a Risk Analyst for AIR Worldwide, and is currently leading VeRa FinServ, a Financial Research firm. Favorite pastimes include watching science fiction movies, reviewing tech gadgets, playing PC games and cricket. - Email him at

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