Apple Inc. (NASDAQ:AAPL) may be the best positioned company for the ripe local advertising industries according to a new report. The Cupertino-based company will soon roll out the iBeacon, first in its own stores and then to other outlets. The device my give retailers and service businesses a new tool in advertising, and it may be great for business at Apple.
According to Steven Milunovich, the lead author on a UBS report about iBeacons, Apple Inc. (NASDAQ:AAPL) has key advantages over some of the other companies trying to dominate the early local ad industry. The company’s future is ever-changing, but advertising might be a desirable business to be in.