BlackBerry Ltd (BBRY) Tries To Allay Concerns About Its Future

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BlackBerry Ltd (NASDAQ:BBRY) (TSE:BB) is reaching out to customers and investors through an open letter that’s meant to quell any concerns they may have about its future. The company sent the letter to a number of media outlets for publishing, including The Washington Post and The Wall Street Journal.

BlackBerry Ltd (BBRY) Tries To Allay Concerns About Its Future

BlackBerry wants to “set the record straight”

The company reassures readers that it will be viable in the future. It will appear in a number of global morning newspapers tomorrow morning and also appear on BlackBerry’s social media channels. A number of the company’s most important business customers will also receive their own copy of the letter.

IDC program director Will Stofega told The Washington Post that it’s risky for BlackBerry Ltd (NASDAQ:BBRY) (TSE:BB) or any company to acknowledge that its own customers are nervous about its future. However, he said it enables the struggling company to control some of the narrative surrounding it. According to Stofega, BlackBerry doesn’t have much to lose at this point.

BlackBerry delivers a message

BlackBerry Ltd (NASDAQ:BBRY) (TSE:BB) Chief Marketing Officer Frank Boulben said there are two main messages they are trying to convey. He said they want to inform both consumers and investors that no matter how the current acquisition talks turn out, the company is in a good position to keep supporting all of its customers. He said the other message is to stress that BlackBerry’s products, especially its government and business software, are better than other offerings on the market.

According to Boulben, all the talk about BlackBerry’s acceptance of an offer from Fairfax Financial and the other offers which are rumored to be in the works have caused investors to be concerned about whether they will keep supporting their progresses. He says they guarantee that BlackBerry Ltd (NASDAQ:BBRY) (TSE:BB) won’t leave customers in a difficult spot and that they can count on the company no matter what happens to its ownership. The executive says the company has no debt and still has cash on its balance sheet even though it had almost $1 billion in losses in its most recently completed quarter.

BlackBerry focuses on software and device management

The letter focuses mainly on two areas of BlackBerry’s business: software and device management. Boulben said they will keep researching and supporting BlackBerry 10 handsets. The company is also reminding consumers of its security products for both Android and iOS.

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About the Author

Michelle Jones
Michelle Jones was a television news producer for eight years. She produced the morning news programs for the NBC affiliates in Evansville, Indiana and Huntsville, Alabama and spent a short time at the CBS affiliate in Huntsville. She has experience as a writer and public relations expert for a wide variety of businesses. Michelle has been with ValueWalk since 2012 and is now our editor-in-chief. Email her at [email protected]

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