BlackBerry Ltd (NASDAQ:BBRY) (TSE:BB) published an open letter to its investors, partners and fans in which it mentioned that the company is still is good condition and those interested should have confidence in it. However, according to a report from Forbes by Ewan Spence, the phone maker failed to address the real concerns of investors and fans.
According to the author, “The problem is not if BlackBerry is still around, it’s if BlackBerry is sharing the same table with the companies and services that matter.”
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BlackBerry should assure on ancillary services
In today’s scenario, the device alone does not define the success of the company. There is no doubt that two years from now BlackBerry Z30 will still be a great gadget with fabulous keyboard and typing experience, email feature and calendar servers along with BBM. The major concern is that whether the ancillary services built for BlackBerry Ltd (NASDAQ:BBRY) (TSE:BB) devices, which are an integral part like the built in apps, will be available in the future, says the author.
Internet services are constantly changing and getting better, which requires apps to upgrade according to the changes. For instance, the applications will run short on functionality the moment an API is changed. This can be seen in the Nokia E7, on which users cannot follow the old method of logging into Twitter as Symbian is not evolving at a pace with web developments. Media services such as Pandora and HULU are not available. The startups will not spend their resources and time to make changes that are compatible even with these old platforms.
Some answers still needed
BlackBerry Ltd (NASDAQ:BBRY) (TSE:BB) might be right when it asks the investors to count on it, but the question here is can these investors and fans count on developers, the social networks, the start-ups, the hackers, and the innovators who may or may not take BlackBerry as a potential and valid platform.
The BlackBerry 10 operating system depends upon Android’s emulation layer for third party apps, which is not a very easy process for consumers to download; process and side load an Android app.
BlackBerry Ltd (NASDAQ:BBRY) (TSE:BB) has definitely done right by publishing a letter to the public to convey its investors and fans that the company is still around. But if it wants to reassure the public that BlackBerry is aware of the dynamics of modern smartphone economy then the letter fails to convey the full message.