Apple Inc. (AAPL) SVP Phil Schiller Takes A Shot At Samsung

Apple Inc. (NASDAQ:AAPL) marketing chief Phil Schiller has taken to Twitter to bash the company’s number one competitor. Specifically, he’s got something to say about Samsung Electronics Co., Ltd. (LON:BC94)’s Galaxy Note 3.

Apple Inc. (AAPL) SVP Phil Schiller Takes A Shot At Samsung

Does Samsung give benchmark results a boost?

Schiller linked to a report by Ron Amadeo in Ars Technica. The report suggests that the Note 3 artificially inflates benchmark scores by about 20 percent. Going for simplicity, he simply linked the article and wrote, “shenanigans.” Clearly he agrees that the evidence is stacked against Samsung in this case.

The report begins with comparing the Galaxy Note 3 with the LG G2, which has similar specs. In fact, they both use a 2.3 GHz Snapdragon 800 processor. However, the Note 3 performs much better than the LG G2. So how is this possible?

According to the site, it looks like Samsung Electronics Co., Ltd. (LON:BC94) is artificially boosting its benchmark scores using some kind of high-power CPU mode which starts up when the device begins running several well-known benchmarking apps. It goes on to say that the “smoking gun” is CPU idle speeds, which show how the CPU in the Note 3 treats benchmarking apps differently than other apps.

Past accusations against Samsung


Apple Inc. (NASDAQ:AAPL)’s Schiller may also indirectly be reminding readers that Samsung has been accused of benchmark fixing in the past. CNET Reports that another site, AnandTech, accused the company of artificially inflating benchmark scores on the Galaxy S4 earlier this year.

Schiller doesn’t take to Twitter all that often. About seven months ago though, he did take another stab at competitors, although his target was the more general Android platform rather than Samsung specifically. He pointed out an apparent glitch in the platform’s security, which was noted by F-Secure Labs in its quarterly Mobile Threat report. It suggested Android phones were receiving more malware than others.