Piper Jaffray analyst, Gene Munster, maintained his conviction that Apple Inc. (NASDAQ:AAPL) would introduce a television this year. According to him, the Apple TV will be available in the market by 2014.
Apple has been working on a television since long
Munster started speculating that Apple Inc. (NASDAQ:AAPL) has been working on a television since August 2009. Back then, he projected that the tech giant would release its Apple TV by 2011. Obviously, his projection didn’t come to reality, but he maintained his position and adjusted the time frame for a possible release of the equipment in 2012. Again, Apple did not release a television last year.
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The analyst is strongly convinced that the iPhone and iPad maker will introduce an Apple television, which will serve as its next big thing for 2013. In phone conversations with Business Insider, Munster said, “We still think that it is on the table” and “our conviction is still high for a television in 2014.”
Muster said that the component suppliers of Apple Inc. (NASDAQ:AAPL) indicated that the tech giant is weighing the market. He said, “We’ve talked to component suppliers that say they’ve showed an actual television screen to Apple.”
Apple will announce a television this year
Other reasons behind Munster’s strong conviction that Apple Inc. (NASDAQ:AAPL) will announce a television this year were the public comments of the tech giant’s CEO, Tim Cook. He stated that one of the areas of interest of the company is living room.
“When I go into my living room and turn on the TV, I feel like I have gone backwards in time by 20 to 30 years. It’s an area of intense interest. I can’t say more than that,” said Cook at the NBC Rock Center last year.
During the D11 conference in May, Cook also stated that Apple Inc. (NASDAQ:AAPL) has a “grand vision” for the television market.
In a separate report, Peter Kafka of AllThingsD indicated that the tech giant will release an update for its Apple TV software on September 18. According to him, Apple Inc. (NASDAQ:AAPL) new software allow users to play the content they purchased from the iTunes store on other people’s television using its AirPlay system.
According to Munster, if the company updates its current Apple TV software, it will ignite speculations Apple Inc. (NASDAQ:AAPL) is preparing to announce an actual television. He said, “The only wild card is the timing of when it’s announced.”