In an effort to shake-up the fast food industry, Burger King Worldwide Inc (NYSE:BKW) is selling better-quality French fries that will surely attract health conscious consumers who love to eat the food, but are avoiding it because of they are afraid of gaining weight from the high calorie and fat content.
Satisfries are healthier because they contain lower fat and calories
Burger King Worldwide Inc (NYSE:BKW) said its new crinkle-cut french fries, dubbed ‘Satisfries,’ are healthier because they contain less fat and calories. According to the company, a value size serving of satisfries contains only 8 grams of fat, 190 calories, and 210 milligrams of sodium.
The satisfries contain 6.3 grams of fat per 70g servings, 40 percent lower compared with the french fries offered by McDonald’s Corporation (NYSE:MCD) with 11.2 g of fat per 70 g serving. In terms of calorie count, it has 150.5 calories per 70g serving, 30 percent less calorie than McDonald’s french fries, which have 226.8 calories per 70 g serving.
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Burger King Worldwide Inc (NYSE:BKW) said Satisfries are made with thinly-battered, real whole potatoes. According to the company, they are different because the recipe ensures that the potatoes absorb less oil, but still enough to keep them great tasting, crinkle crispy on the outside and fluffy inside.
Burger King will continue selling its classic french fries
According to the company, Satisfries will be available at its restaurants across the United States on September 24. Burger King Worldwide, Inc (NYSE:BKW) will continue selling its classic french fries. The restaurant chain said the standard retail prices (SRP) for its Satisfries are $1.29 (small), $1.89 (medium), and $2.29 (large).
In a statement, Alex Macedo, president of the North American sector of Burger King Worldwide Inc (NYSE:BKW) said, “One out of every two Burger King guests orders our classic french fries, and we know our guests are hungry for options that are better for them, but don’t want to compromise taste. When it comes to what we eat, we know that small changes can have a big impact. We see Satisfries as one of the biggest fast food launches and are excited to bring this great French fries to our guests.”
A related report from USA Today quoted a statement from Keri Gans, a registered dietician hired by Burger King Worldwide Inc (NYSE:BKW). Gans said, “It’s not realistic to ask people to replace french fries with carrots or celery sticks. This is like meeting people halfway.”
On the other hand, Mitzi Dulan, another registered dietician and author of the book, “The Pinterest Diet: How to Pin Your Way Thin,” commented that consumers may get the wrong message that it is okay to buy bigger servings of lower-calorie French fries. Mitzi said, “You don’t want people to fool themselves and actually increase the serving size because they think it’s healthier. French fries are an easy way to get a lot of calories and a lot of fat.”