Apple Inc. (NASDAQ:AAPL) launched the iPhone 5S and iPhone 5C last Friday in stores, and now the first weekend sale results are in. The iPhone 5S is outselling the cheaper iPhone 5C. Within the three day period, both Apple smartphones exemplify 1.36 percent of all the iPhones activated from the top major U.S. carriers, including AT&T Inc. (NYSE:T), Verizon Communications Inc. (NYSE:VZ), T-Mobile, and Sprint Corporation (NYSE:S). Break that number down, and you will see the iPhone 5S takes about 1.05 percent, whereas the iPhone 5C takes 0.31 percent.
iPhone 5S outshines the iPhone 5C
The iPhone 5S outshines the iPhone 5C significantly by 3.4 times.
Of the four major U.S. carriers, AT&T Inc. (NYSE:T) has the highest adoption rates of the iPhone 5C and iPhone 5S. Activation rates for this carrier exemplify 0.67 percent of activated iPhones. For Verizon, the adoption rate is 0.51 percent, and for Sprint it’s 0.12 percent. The rate for T-Mobile is 0.07 percent.
Localytics also offered details on international adaption rates, stating: “We can see a similar pattern for international adoption; globally the 5s is outpacing the 5c by a factor of 3.7x. In some countries, the ratio is even more extreme, e.g. in Japan the 5s is outselling the 5c by a factor of 5x. At first glance, it’s not altogether clear whether poorer countries are buying more 5c’s compared to 5s’s, but it will be good to keep a close eye on this data in the next few days to see if there is any pattern emerging.”
iPhone 5S is performing better than the iPhone 5C
It’s not all that surprising that the iPhone 5S is performing better than the iPhone 5C. Tech fans don’t generally associate the Apple Inc. (NASDAQ:AAPL) brand with budget products, so it would make sense that they would go for the higher-end model. The iPhone 5S elevates the iOS experience with premium features and a sleek look. The iPhone 5C is nice, but it comes in bright colors and has a plastic body, two features that remind us just how cheap the phone appears to be. Only time will tell if sales for the iPhone 5C improve.
