Apple Inc. (NASDAQ:AAPL) wants to take over the mobile gaming industry with iOS 7. During last week’s iPhone announcement, the tech giant showed off the game Infinity Blade (iOS flagship game series) which will run on the latest iOS 7. It will debut on Wednesday.
Apple revolutionizing technology
Apple Inc. (NASDAQ:AAPL)’s iOS platform and mobile devices have paved the way to revolutionize technology. Developers of all sizes and stripes create different applications for Apple Inc. (NASDAQ:AAPL) products. Right now, games are considered one of the most profitable for the company. If it wasn’t for game applications, Rovio’s Angry Birds and King’s Candy Crush might not have become the household names they are today.
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Not surprisingly, Apple Inc. (NASDAQ:AAPL) is encouraging developers to create new applications for iOS 7.
Apple’s goal for handheld gaming devices
Another goal for Apple Inc. (NASDAQ:AAPL) is to make current handheld gaming devices less appealing. This has successfully worked so far as Nintendo Co., Ltd (ADR) (OTCMKTS:NTDOY) (TYO:7974) and Sony Corporation (NYSE:SNE) (TYO:6758) lost momentum in the gaming industry. Apparently, Sony’s PlayStation Vita and Nintendo DS just can’t keep up. Game developers are already ahead of the game—that’s why they already have their optimized games waiting to be downloaded. Everyone knows and trusts iOS, and that’s why developers can adapt so quickly.
Mobile game development company Gameloft SE (OTCMKTS:GLOFY) (EPA:GFT)’s Playmobil Pirates and Dungeon Hunter 4 have already been cleared for approval. However, the studio still has more apps waiting to be approved. Electronic Arts Inc. (NASDAQ:EA) is also taking advantage of the OpenGS ES 3.0 interface, which happens to be a cross platform API that’s currently supported only by Samsung Galaxy S4, Sony Xperia Z, Nexus 4, and HTC One. The iPhone 5S will be the next phone to feature that, plus it will be the only phone to push the 64-bit processor.
Electronic Arts gaming graphics
Electronic Arts Inc. (NASDAQ:EA)’s mobile publishing SVP explained, “OpenGL ES 3.0 delivers stunning visual experiences, which will be immediately apparent on EA’s graphically rich 3D titles such as Real Racing 3 and Madden NFL 25, as well as FIFA 14 by EA SPORTS and Heroes of Dragon Age, which will launch this fall.”
Apple Inc. (NASDAQ:AAPL) could change the gaming industry much like it did the phone industry.