For the first time since 2010, Bloomberg’s websites have actually beaten Reuters in web traffic. That’s according to data from comScore provided by Lisa Rollenhagen of Mashable.
Bloomberg’s expansion edges out Reuters
The data indicates that during July, Bloomberg netted 418.6 million page views around the globe and 24.8 million unique views. Reuters recorded only 248.4 million page views and 24.1 million unique views.
According to Bloomberg Media Group, the company’s increase in traffic comes partially from the company’s expansion of content. It expended both Bloomberg Businessweek and Bloomberg.com. Traffic to Bloomberg Businessweek was made up of more business-related content rather than just a small focus on finance news.
Bloomberg marks increase in videos
A spokesperson for Bloomberg Media Group told Mashable that although they have always offered plenty of content, they have complimented their coverage of the business world with technology news, social media and thought leadership pieces. He also said they have had much success with their expansion into online video as many readers have come to the site to view videos they have posted.
Bloomberg’s unique video views also increased dramatically in July. From November 2012 to July, the number of unique views recorded by the media website rose approximately 45 percent. Streams actually rose 56 percent.
The site said they are now producing over 200 videos every day and diversifying their content. According to Bloomberg, they are making their content available for watching on a variety of different platforms as well, including laptops, tablets and smartphones.
Bloomberg in trouble
The news about increased web traffic at Bloomberg comes about a week after it was revealed that Bloomberg journalists had continued their electronic spying for years after the media company’s executives knew about it. Over the last several months some financial firms have come forward and said that Bloomberg was using their Bloomberg terminals to spy on their employees. The media company has since conducted an internal investigation and taken steps to put an end to it.