The end is near for Canadian smartphone maker BlackBerry Ltd (NASDAQ:BBRY) (TSE:BB). A new report from the Wall Street Journal indicates there is really no interest in the BlackBerry Q1O. One unnamed phone retailer from the midwest reported virtually no demand for the latest BlackBerry model. Moreover, the few customers who did purchase the phone eventually returned it to the store. Now nearly the entire stock has been returned to a local vendor.
An unnamed executive for the company formerly known as Research In Motion also claimed that the phone’s future is dead.
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BlackBerry’s Q10 and Z10
BlackBerry Ltd (NASDAQ:BBRY) (TSE:BB) unveiled the Q10 and Z10 in early 2013. The Z10 featured a touch-screen and virtual keyboard, while the Q10 had the classic BlackBerry look with the QWERTY keyboard. Unfortunately for the once-thriving phone giant, there is no more interest in their products.
NextWorth’s chief marketing officer Jeff Trachsel reported that the arrival of both new models were virtually non-events. He added, “We thought there would be a pocket of die-hard BlackBerry Ltd (NASDAQ:BBRY) (TSE:BB) enthusiasts waiting to upgrade, but it seems they have already moved on.”
The representative for the company declined to comment on poor sales.
BlackBerry to roll out messenger applications
Although it’s evident the end is near for BlackBerry Ltd (NASDAQ:BBRY) (TSE:BB) smartphones, there may still be a small glimpse of hope for the company. There are rumors that BlackBerry will roll out messenger applications for more popular mobile operating systems like iOS and Android. However, it may not be enough. With competition from other app makers like Skype and iMessage (both of which have a larger number of users), it’s hard to imagine smartphone users ditching popular messengers for BlackBerry’s.
At the rate things are going, BlackBerry Ltd (NASDAQ:BBRY) (TSE:BB) may not even get a chance to save their company or roll out their messenger for other platforms. It’s highly unlikely the company will make it to autumn.