Yahoo! Inc. (YHOO) To Stream Earnings Call Like Netflix, Inc. (NFLX)

Last week, the video-streaming and subscription company Netflix, Inc. (NASDAQ:NFLX) announced that it would toss out the traditional conference call with analysts to report its Q2 performance next week on July 22. It certainly makes sense for the company, given that following Q1 numbers they announced that 3 million customers were added in the first quarter taking it up to 36 million monthly subscribing to its growing library of streamed content.

Yahoo! Inc. (YHOO) To Stream Earnings Call Like Netflix, Inc. (NFLX)

Suffice it to say, that it makes perfect sense for the streaming company to stream its earnings call. When you add what happened to its stock in after-hours trading last quarter when the stocked picked up 25 percent, this is the stuff of good TV.

Q&A for Netflix

The discussion, which will be hosted on Netflix, Inc. (NASDAQ:NFLX)’s investor relations page, will be moderated by BTIG analyst Rich Greenfield and CNBC media and entertainment reporter Julia Boorstin. In addition to the moderated event, CEO Reed Hastings will also respond to questions submitted by Twitter and email to the two moderators.  Time permitting, this Q&A session is expected to be a large part of the earnings call when streamed on Monday.

Yahoo to join Netflix in streaming earnings

Yesterday saw Yahoo! Inc. (NASDAQ:YHOO) announce that it would join Netflix Inc. (NASDAQ:NFLX) and also stream its earnings report later today. While it makes less sense for a company not involved with streaming video, it’s likely not the last time that you will read of other company’s going this route. Yahoo is also clearly interested in staying in the news after surprising investors and analysts when it reported its first quarter numbers.

While Yahoo! Inc. (NASDAQ:YHOO)’s earnings rose 26 percent to $420 million in the first quarter of 2013, its display advertising revenue fell sharply. In April, the company projected second-quarter net revenue of $1.06 billion to $1.09 billion, below the average analyst expectation of $1.11 billion, but that could certainly change today.

Video of the meeting, which will feature CEO Marissa Mayer and CFO Ken Goldman, will be broadcast from Yahoo! Inc. (NASDAQ:YHOO)’s studio in Sunnyvale, Calif., on the Internet company’s investor relations page beginning at 2 p.m. PDT or market close. Unlike the Netflix, Inc. (NASDAQ:NFLX) call, don’t expect a pair of moderators or the pair to be taking questions via Twitter and email as Netflix plans to do with its call next week.