It might not sound like much of an achievement, but being in third place in the great smartphone race is something to cheer about. As the biggest maker of Windows Phones, Nokia Corporation (ADR) (NYSE:NOK) (BIT:NOK1V) (HEL:NOK1V) gains a lot from the platform’s success. Recent data from Kantar reveals that Windows Phone is now in a solid third place behind Android and iOS as an operating system, replacing BlackBerry.
Nokia And BlackBerry
Tomorrow is Research In Motion Ltd (NASDAQ:BBRY) (TSE:BB)’s annual shareholder meeting, and investors may put the pressure on board members to do something about the company’s sad numbers and sagging market share. It’s been speculated that the company could put itself up for sale or possible license its BlackBerry 10 operating system.
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Microsoft Corporation (NASDAQ:MSFT) is quite a bit ahead of BlackBerry, and this is certainly a good thing for Nokia. It already licenses its operating system, while Research In Motion Ltd (NASDAQ:BBRY) (TSE:BB) does not. Also Microsoft’s security system that’s similar to BlackBerry Enterprise Server offers greater flexibility.
Nokia And Microsoft: A Powerful Partnership
Some have said that Microsoft’s fee for using its Windows Phone operating system means it will continue to lag far behind the free Android platform. However, it appears as if Nokia Corporation (NYSE:NOK) (BIT:NOK1V) (HEL:NOK1V)’s early success with the platform is enticing competitors into the space. Samsung Electronics Co., Ltd. (LON:BC94) (KRX:005930) will release another Windows Phone in an attempt to capitalize on the growth (even as small as it is currently) in the platform.
Of course this isn’t the first Windows Phone Samsung has released. The company was one of the first to release a Windows Phone, although its Windows devices in the past have lagged behind the Windows Phones made by Nokia Corporation (NYSE:NOK) (BIT:NOK1V) (HEL:NOK1V), and it’s easy to see why.
But the bottom line is that having Microsoft as a partner is great for Nokia because it’s not attempting to go it alone as Research In Motion Ltd (NASDAQ:BBRY) (TSE:BB) is. The BlackBerry maker is depending entirely on what it alone could do, but by partnering with Microsoft, Nokia stands a much better chance of success.
This week Nokia Corporation (NYSE:NOK) (BIT:NOK1V) (HEL:NOK1V) is expected to unveil the much-anticipated Lumia EOS, which is the term used for the Lumia with the expected 41-megapixel camera. If it ends up being the spectacular camera it is rumored to be, then Nokia’s chances of grabbing an even greater share of the smartphone market will only increase. Statistics show that more and more consumers are looking to use their smartphones as a camera, so this is a very solid part of the market for a company like Nokia to target.