Nokia Corporation (ADR) (NYSE:NOK) (BIT:NOK1V) (HEL:NOK1V) is betting on its new flagship smartphone integrated with better camera features to boost its market share, according to a report from Reuters. The Finnish smartphone manufacturer is expected to reveal its new smartphone with a 41-megapixel camera during an event in New York on Thursday, July 11.
Earlier in June, images of the speculated upcoming Nokia EOS 41MP smartphone were leaked to the internet showing that the device features a PureView camera, Carl Zeiss lens and xenon flash. Some observers opine that the new Nokia smartphone would attract consumers who are serious in phone photography, and it might give Nokia Corporation (ADR) (NYSE:NOK) (BIT:NOK1V) (HEL:NOK1V) an advantage against its rivals, Apple Inc. (NASDAQ:AAPL) and Samsung Electronics Co., Ltd. (LON:BC94) (KRX:005930).
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Is a Better Camera the Key to a Locked Up Market?
On the other hand, some analysts are not convinced that a better camera in the latest Nokia handset would be enough for the company to capture more shares in the smartphone market.
IDC analyst, Francisco Jeronimo said, “What I’m expecting to see is a powerful device that will differentiate it from competitors’ high-end handsets. But whether this will be enough to compete with Samsung and Apple? I doubt it.”
Jeronimo added Nokia Corporation (NYSE:NOK) (BIT:NOK1V) (HEL:NOK1V) needs aggressive and compelling advertisements to encourage consumers to buy its devices. He said, “They need to raise the level of awareness. They may have the best camera, the best maps, but if consumers don’t really know what they can do, that’s not enough.”
However, such a move would be challenging for the company because of budgetary constraints. The company has been suffering from weak sales for years, and recently acquired the remaining stake in Nokia Siemens Network (NSN) it did not own from Siemens AG (ADR) (NYSE:SI).
Nokia Corporation (ADR) (NYSE:NOK) (BIT:NOK1V) (HEL:NOK1V) hired Stephen Elop to revive the company and resolve its financial problems. Elop was a former head of the business division of Microsoft Corporation (NASDAQ:MSFT). Elop decided to bet the future of Nokia in the smartphone market by using the Windows Phone operating system to power its devices.
Nokia Struggling for Market Share
Nokia’s Lumia smartphones received positive reviews from the bloggers, critics, and media covering the technology sector. However, Nokia Corporation (ADR) (NYSE:NOK) (BIT:NOK1V) (HEL:NOK1V) struggled in competing against the iPhone powered by Apple Inc. (NASDAQ:AAPL)’s iOS and Galaxy smartphones from Samsung Electronics Co Ltd (LON:BC94) (KSE:005930), which uses the Android operating system.
Data from the IDC showed that the Android and iOS operating systems accounted 92.3 percent of the total smartphone shipments in the first quarter of 2013. The total shipment for devices powered by the Windows Phone operating system was only 3.2 percent.
Lack of Apps a Drag Factor
The Windows Phone has a lower number of available apps (160,000) compared with the Android and iOS, which have a significant number of apps (5 times more). Analysts believe that this is one of the negative factors that affecting the company.
The latest flagship smartphone that will be revealed by Nokia Corporation (ADR) (NYSE:NOK) (BIT:NOK1V) (HEL:NOK1V) on Wednesday is expected to outperform the camera features of the iPhone 5 and Samsung Galaxy S4 Zoom.