Intel Corporation (NASDAQ:INTC) will increase the production of its Atom processor for mobile products and will make more of low cost laptops, according to CEO Brian Krzanich.
CEO Krzanich said during the second quarter earnings conference call that Intel will design mobile Atom chips in the same volume as mainstream PC processors. New $300 laptops, convertibles and $150 tablets will be powered by these chips.
“We’re putting much, much [more] effort on Atom,” he said.
Bay Trail to help enter into a new market
CEO Brian was announcing his first quarterly earnings after he became CEO, and admitted the mistakes made by Intel Corporation (NASDAQ:INTC) and wished not to repeat it again
“We’ve not always lived up to the standard we’ve set for ourselves,” Krzanich said, adding that admitting Intel was “slow to respond” to the tablet market. He said that next technology will always come, and Intel should be prepared to identify it.
Bay Trail is the first Atom product that will be launched after Krzanich took over as CEO. Bay trail is a completely transformed Atom, which is similar to Intel Core i series chips in performance.
Krzanich said that Bay Trail will assist Intel Corporation (NASDAQ:INTC) to enter into the market, which it has refrained from till now. He added that laptops price will soon be dropped to as low as $300 range convertibles to $400 range. Baytrail powered laptops may be priced as low as $150.
An analyst asked Krzanich that it is possible that Bay Trail will overshadow sales of Intel’s higher priced core processor, to which Krzanich replied that he does not think so, and the priority right now is to catch up with the market trend more than anything else.
Intel tablet’s volume to increase four times
Intel’s chief financial officer, Stacy Smith said that the volume of Intel tablet will increase four times from the first quarter to the fourth quarter.
According to CFO Stacy Smith Atom is not the first chip, which is using advanced 14 nanometer processor. Before Atom, Broadwell will be launched that will be based on 14 nanometer process and will be launched towards the starting of next year.
Second quarter performance
Intel Corporation (NASDAQ:INTC) needs to garner profit in its low power Atom chips in order to rebound from the declining PC market where demands for traditional laptops are dropping due to tough challenges from tablet companies like Samsung Electronics.
Intel Corporation (NASDAQ:INTC) reported second quarter revenue of $12.8 billion, a decline from $13.5 billion in the corresponding period of the previous year. Company revealed 29 percent decline in profits on Wednesday and cut down sales outlook for the second quarter.
