BlackBerry Limited/Research In Motion Ltd (NASDAQ:BBRY) (TSE:BB) recently launched its less expensive smartphone, the BlackBerry Q5 on Tuesday in India, according to a report from The Hindu.
BlackBerry Q5 availability
The Canadian smartphone manufacturer’s BlackBerry Q5 will be available in select stores on July 17. The smartphone will be available in all markets in India on July 20. Research In Motion Ltd/BlackBerry Limited (NASDAQ:BBRY) (TSE:BB) aims to attract urban youth consumers to purchase the BlackBerry Q5.
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Sunil Lalvani, managing director at Research In Motion Ltd/BlackBerry Limited in India said, “The BlackBerry Q5 smart phone has a youthful design. With its physical QWERTY keyboard and touch screen, it gives customers the best of both worlds.”
Research in Motion Ltd/BlackBerry Limited (NASDAQ:BBRY) (TSE:BB) introduced the BlackBerry Q5 in May. The smartphone is powered with the BlackBerry 10 operating system of the company. It is equipped with a 3.1-inch touch screen with a physical Qwerty keyboard, and integrated with 1.2 GHZ dual core processor. It is available in red, white, and black.
BlackBerry Q5 for consumers in emerging markets
The BlackBerry Q5 was designed for consumers in the emerging markets seeking to purchase an affordable smartphone. Some of the features of the device include the BlackBerry Story Maker, BBM chat and video conversation.
Last week, the board of directors announced that the shareholders of the Canadian smartphone manufacturer approved a special resolution to change the name of the company from Research in Motion Limited to BlackBerry Limited effective immediately.
Thorstein Heins, president and CEO of Research in Motion Ltd/BlackBerry Limited (NASDAQ:BBRY) (TSE:BB) said, “The name change to BlackBerry from Research In Motion comes at a pivotal moment in our company’s history. BlackBerry changed the world when the first products were introduced in 1999. Today, we are charting a new course in mobile computing, creating new products and services under an integrated, branded organization. Our new name delivers on our iconic brand’s reputation for keeping people moving and productive in an ever connected world.”
Most recently, Jeff Kagan, columnist at E-Commerce Times commented that the Canadian smartphone manufacturer should go back to its roots and stop reinventing itself, focus its business operations in new markets, and refocus its initiatives on the markets it knows such as business and government. He also opined that Alicia Keys is not the best choice to serve as spokesperson for the company. According to him, Research In Motion Ltd/BlackBerry Limited needs “serious people for serious customers.”