Apple Inc. (AAPL) iPad Dominates Tablet Usage

Apple Inc. (AAPL) iPad Dominates Tablet Usage

No surprise here, when it comes to tablet computers, North America prefers the Apple Inc. (NASDAQ:AAPL) iPad. In a survey by Chitika, results show that Apple iPad market share has increased by almost two percentage points from May 2013 (82.4%) to June 2013 (84.3%).


Apple iPad leads Kindle and Galaxy in tablet markets

Amazon Kindle Fire takes second place while the Samsung Galaxy Tab family ranks third place. Chitika explained their findings further, “To determine the distribution of Web usage among tablet devices for the month of June 2013, Chitika Insights sampled tens of millions of U.S. and Canadian tablet online ad impressions running through the Chitika Ad Network. The data used within the most recent analysis was drawn across the time frame of June 15 to June 21, 2013, and data for previous months was collected from Chitika Insights’ April and May tablet market share reports, respectively.”

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Tablets are big business as more tech consumers are trading traditional desktops and laptops for mobile devices. Unlike the iPhone, Apple Inc. (NASDAQ:AAPL) doesn’t really have a lot of competition for the iPad. This tablet brings the internet experience and iOS platform to a larger screen. With the popularity of the iPhone, it’s no surprise that the iPad is almost as popular as the smartphone—iOS is a wonderful platform and to bring it on a larger screen makes the entire experience more complete.

Apple pursuing the “mother of all markets”

Kevin Bostic for Apple Insider added, “While it didn’t invent the segment, Apple Inc. (NASDAQ:AAPL) largely revolutionized the tablet market by bringing its touch-friendly iOS platform to a larger screen. The Cupertino company has continually tried to press its advantage in the segment, with CEO Tim Cook arguing that the tablet market is “the mother of all markets.”

Apple Inc. (NASDAQ:AAPL)’s next generation iPad will most likely come out later on this year. As for the iPad Mini, some are predicting that it will debut sometime early next year.

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