Research In Motion Ltd (NASDAQ:BBRY) (TSE:BB) reports that 60 percent of Fortune 500 companies in the U.S. are already either testing or using its BlackBerry 10 devices on its BlackBerry Enterprise System.
The Canadian handset maker started rolling out its BlackBerry Q10 this week in the U.S. The Q10 is the first BlackBerry 10 device to have the physical keyboard the company became known for. It’s also the second device to be released running the new BlackBerry 10 operating system.
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The Importance Of The BlackBerry Enterprise System
Reuters’ Euan Rocha reported this week that the BlackBerry Enterprise System may be playing an important role in getting enterprise customers to return to Research In Motion Ltd (NASDAQ:BBRY) (TSE:BB) products.
In an interview with Reuters, COO Kristian Tear said he believed that demand for the company’s BlackBerry devices would receive some help from the widespread testing of their BlackBerry Enterprise System. The system enables companies to manage the BlackBerry 10 devices on their own networks, and 60 percent of the largest companies in the U.S. are reportedly testing or using it right now.
Research In Motion Ltd (BBRY) Helped By BlackBerry Q10
Tear also said they believe the BlackBerry Q10 will be another one of their most important tools in winning back enterprise customers. As recently as April, Morgan Stanley analysts noted that they saw a trend developing among former Research In Motion Ltd (NASDAQ:BBRY) (TSE:BB) enterprise customers. They said BlackBerry devices at many companies were being replaced by Apple Inc. (NASDAQ:AAPL)’s iPhone 5.
In addition, many BlackBerry fans may have been holding out for the Q10, which was released after the Z10. The BlackBerry Z10 is a touch-only device, so it doesn’t have the trademark keyboard BlackBerry fans have come to love.
Another New BlackBerry Handset From Research In Motion
What’s interesting to note is that even though so many BlackBerry fans seem to have been waiting for the keyboard-equipped Q10, Research In Motion Ltd (NASDAQ:BBRY) (TSE:BB)’s next handset won’t have a physical keyboard.
The company is planning to add yet another handset to its lineup before the holiday shopping season. This new handset will once again lack the trademark physical keyboard. The BlackBerry A10 will replace the Z10 as the company’s flagship handset.