Nokia Corporation (ADR) (NYSE:NOK) (BIT:NOK1V) (HEL:NOK1V)’s new Lumia 925 handsets just came out in Germany and will be heading to Europe, China and the rest of the U.S. this month. Early indications are that the 925 will double the sales of the 920 during the first quarter.
Signs Of The Nokia Lumia 925’s Early Success
The Lumia 925 is the thinner and lighter version of the 920, and Expansys in several countries indicates that it tops pre-order lists in those countries. Thus far Nokia Corporation (NYSE:NOK) (BIT:NOK1V) (HEL:NOK1V)’s newest handset is selling well in Denmark, France, Germany, the Netherlands and China. At this point, it appears as if the Lumia 925 will ship in significantly larger amounts than the 920 did.
With a metallic frame, the new handset looks more attractive, and it appears as if Nokia’s distribution network is more robust this time around. In addition, the company isn’t wasting any efforts in marketing or in ramping up production of the new handset.
Nokia’s Expected Lumia 925 Sales
Some analysts are estimating that Nokia Corporation (NYSE:NOK) (BIT:NOK1V) (HEL:NOK1V) will sell 5 million Lumia 925 handsets by Christmas. With a U.S. price tag of $600, the Lumia 925 could add $3 billion to Nokia’s Lumia sales for the second half of the year. And what’s especially interesting to note about that number is that it’s about the same as what all of the company’s smartphones have sold in the last two quarters combined.
Of course it’s too late for the Lumia 925 to have any significant impact on Nokia’s next quarterly report, but it should make a tremendous different in the company’s results for the rest of the year. It’s also important to realize that sales of the 920 will also be affected by 925 sales, so we’ll have to see how the last two quarters of the year shake out for Nokia Corporation (NYSE:NOK) (BIT:NOK1V) (HEL:NOK1V) in terms of smartphone sales.
Nokia’s Recent Quarters
Over the last several quarters, Nokia’s results have been a mixed bag. The company has been slammed by analysts because of the exceptionally weak feature phone sales during the first quarter. Nonetheless, sales of the Lumia 928 appear to be going well on the Verizon network in the U.S., so this company isn’t done for yet.