Toyota Tops Brandz 100 List In Auto Industry

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Toyota Motor Corporation (NYSE:TM) (TYO:7203) emerged as the top brand in the auto industry based on Brandz Top 100 Global Brands for 2013, as published by WPP, the largest communications services group worldwide.

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Toyota Ranked 23rd On Top 100 Global Brands for 2013:

The list of Top 100 Global Brands for 2013 showed that Toyota Motor Corporation (NYSE:TM) (TYO:7203) ranked 23rd on the list. The Japanese automaker surpassed BMW/Bayerische Motoren Werke AG (FRA:BMW) (FRA:BMW), which was behind at 24th place.

The brand value of Toyota Motor Corporation (NYSE:TM) (TYO:7203) was $24.5 billion, an increase of 12 percent from the previous year. BMW/Bayerische Motoren Werke AG (FRA:BMW) (FRA:BMW) brand value was $24.01 billion, down by 2 percent from 2012.

Mercedes-Benz ranked 43rd, up by three places in the list after its brand value rose by 11 percent. Honda Motor Co Ltd (NYSE:HMC) (TYO:7267) dropped by six places, and its brand value dropped by 2 percent.

Nissan Motor Co., Ltd. (OTCMKTS:NSANY) (TYO:7201) moved to number 86, and its brand value this year declined by 3 percent while Volkswagen AG (OTCMKTS:VLKAY) (ETR:VOW) managed to squeeze in the 100th place with $8.7 in brand value.  Its ranking was higher by four places last year.

It is interesting to note that none of the American car manufacturers such as General Motors Company (NYSE:GM) or Ford Motor Company (NYSE:F) were included in the Top 100 most valuable brands. In fact, companies in the technology and telecommunications industries dominated the list.

Apple Inc. (NASDAQ:AAPL) remained the most valuable brand. Its brand value increased by 1 percent this year to $185 billion; Google Inc (NASDAQ:GOOG) held the second place with $113.6 billion brand value, up by 5 percent; while International Business Machines Corp. (NYSE:IBM) came in third place with $112.53 billion brand value, down by 3 percent. AT&T Inc. (NYSE:T) and Microsoft Corporation (NASDAQ:MSFT) raked 6th and 7th place with $75.5 billion $69.81 billion in brand value, respectively.

Samsung Electronics Co., Ltd. (LON:BC94) (KRX:005930), the strongest competitor of Apple Inc. (NASDAQ:AAPL) in the smartphone market ranked 30th. The brand value of the South Korean electronics manufacturer increased significantly by 51 percent to $21.4 billion, and its ranking went up by 25 places.

Social network giant Facebook Inc (NASDAQ:FB) ranked 31st place with $21.26 billion in brand value, a decline of 36 percent. Its place in the list also dropped by 12 places from last year.

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About the Author

Marie Cabural
Marie received her Bachelors Degree in Mass Communication from New Era University. She is a former news writer and program producer for Nation Broadcasting Corporation (NBC-DZAR 1026), a nationwide AM radio station. She was also involved in events management. Marie was also a former Young Ambassador of Goodwill during the 26th Ship for Southeast Asian Youth Program (SSEAYP). She loves to read, travel and take photographs. She considers gardening a therapy.

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