LinkedIn Corp (NYSE:LNKD) shares just keep going up and up, passing the record-high set earlier this week and continuing to rise. Will the stock hit $200 per share today? As of this writing, it’s less than a dollar away. It seems that investors just can’t get enough of LinkedIn.
The social network will release its latest quarterly report after closing bell today, and there are a handful of things investors will need to check beyond just the basic numbers. The Silicon Valley Business Journal focused on five things investors should focus on in today’s report, although I would really trim them down to three.
Will LinkedIn Corp (NYSE:LNKD) Surprise On Earnings?
In the company’s history, it tends to issue guidance that’s pretty conservative, so analysts follow the tone set by the company. As a result, LinkedIn has beat consensus estimates in the last four quarters in a row. According to Zacks, the company beat the average consensus estimate by 120 percent. So of course this means that we should expect the social network to come out ahead of consensus yet again.
LinkedIn’s Mobile Traffic
Of course there’s been an increasing push to mobile engagement on social networks, and LinkedIn is no different. Facebook Inc (NASDAQ:FB) may live or die on its mobile traffic, and it reported that 30 percent of its mobile ad revenue came from mobile devices. Earlier this week, LinkedIn CEO Jeff Weiner said that 30 percent of their traffic is also from mobile devices. So we should expect to see signs of greater mobile engagement. LinkedIn Corp (NYSE:LNKD) just recently acquired the popular mobile news reader Pulse, which is an important step in its push to go mobile and to continue setting itself up as the business social network.
New Streams Of Revenue For LinkedIn
One of the biggest problems facing Facebook Inc (NASDAQ:FB) right now is monetization, and LinkedIn will likely run into some of the same problems. However, it has its premium subscriber accounts, which put it in a better position than Facebook. Nonetheless, LinkedIn will still need to show that it has the ability to continue its strong growth, and the best way to do this is by developing new streams of revenue.