A recent study from Experian shows that the average Android user spends about 49 minutes a day using their phone, but Apple Inc. (NASDAQ:AAPL) iPhone owners spend about 55 percent more time than that on their phone. Even more interesting is how the smartphones are used. Naturally, iPhone owners are more likely to use their phones for a variety of tasks like texting, taking pictures, using social media, and emailing. Android users are more likely to use their phones to simply browse the Internet.
Experian got their data from Simmons Connect mobile and digital panel. The report further explained on how they measured the time spent, “It may surprise some to read that an activity like watching video accounts for such a small share (less than 1%) of the typical adult’s daily smartphone use. However, for the charts above to sum to a single daily total it was necessary to calculate individual activity contribution using a base of all smartphone owners, including those who don’t spend any time engaging in a given activity during a typical day. The chart below provides additional insights into the time spent engaging in the major smartphone activities examining only those individuals who engaged in each activity during a 24-hour period. I’ve also added into the chart a reach and frequency metric to indicate the popularity of each activity and the number of times per day that individuals engage in them.”
Apple Smartphone Users More Attached:
If this information is indicative of anything, it’s that Apple Inc. (NASDAQ:AAPL) smartphone users are more attached to their smartphones and are more likely to use the handsets frequently. This is good news for Apple as it proves there is still a genuine interest in their products and most importantly, their iPhone. Later on this year, Apple Inc. (NASDAQ:AAPL) is set to debut the iPhone 5S. Next month, Apple Inc. (NASDAQ:AAPL) will introduce iOS 7 at the World Wide Developers Conference.
