Apple may have an upside on its hands in the second quarter of 2013, according to a new report. Morgan Stanley (NYSE:MS) have launched their new AlphaWise Smartphone Tracker, which will track smart phone sell through and report it once every month. According to today’s report, Apple Inc. (NASDAQ:AAPL) iPhone sales are above the market’s expectations.
According to the report, which tracks sell through data based on multi country Web Search data collected by Google Inc (NASDAQ:GOOG) trends, June quarter iPhone sales are coming in higher than had been suspected. The Morgan Stanley (NYSE:MS) analysis implies sales of around 31 million in the second three months of the year.
Consensus expectations for iPhone sales in this quarter put shipments at around 27 million. The Morgan Stanley model sees sales even lower at 26 million. If the Morgan Stanley method is adequate and the numbers are accurate, iPhone sales figures may mean a bump for Apple Inc. (NASDAQ:AAPL) when it releases its next earnings report.
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Samsung Electronics Co., Ltd. (LON:BC94) (KRX:005930) is performing in line for the quarter according to the report. Sales of Galaxy smartphones will be around 45 million for the quarter, in line with analysts estimates, but way ahead of the company’s chief rival Apple Inc. (NASDAQ:AAPL). Momentum behind the firm’s flagship smart phone the Galaxy S4 remains strong, and growth in China is faster than anywhere else.
Apple Inc. (NASDAQ:AAPL) iPhone sales usually enter a decline a couple of quarters after a new model is released, as some customers begin to wait for the next release to upgrade their mobile phone. Apple Inc. (NASDAQ:AAPL), with its high profile device, might suffer from this trend more than anybody else, but the falls don’t seem to be quite as steep this time around.
On today’s market shares, the Cupertino device maker were up a fraction to $433.30 at time of writing. So far this year, Apple Inc. (NASDAQ:AAPL) shares have been trading poorly. The company has lost close to 17 percent of its value since January 1, despite the huge gains being made across the wider market, including the technology sector.
If iPhone sales turn out to be ahead of estimates in this quarter, it will give Apple Inc. (NASDAQ:AAPL) a significant buffer as results continue to decline, and margins continue to compress. The earnings release that will confirm or deny the information won’t be released until July 22, however.