Zynga Inc (ZNGA) CEO: India Is An Impressive Investment

Mark Pincus, Zynga Inc (NASDAQ:ZNGA)’s CEO was very impressed with the prospects of gaming in India. The CEO was on his first visit to India this Wednesday.

Zynga Inc (ZNGA) CEO: India Is An Impressive Investment

The founder told that India has been an impressive investment for the company.  People here have tremendous entrepreneurial capabilities, he added.

“People here want a really good challenge, and they rise to take that challenge. Our India teams have that attitude, and that’s very important for any innovating company. People here don’t sit and scratch their heads or say something is impossible when a task is given to them,” he said.

The CEO revealed that the Indian center is developing a new title entirely by itself, but did not provide any further information on the same.

Zynga’s Bangalore office, which was started in 2010, has rapidly gained the status of being the company’s second biggest operation globally after its San Francisco centre. Of the total 3000 Zynga’s employee, Indian operations are supported by 400 staff. The Indian center was initially started for doing core R&D for the company but later it developed a new database called Membase, which is now used by all Zynga’s offices globally. Indian center, a year later, initiated a studio that now operates multiple games along with creating new content and features for them.

The gaming company’s COO, who accompanied Pincus on his visit to India, told that cost has never been a factor for Zynga when doing work in India. The company is planning to create IPs about the talent and people for the region, he added.

Telling about the plans for the company, the CEO told that currently the big focus is on mobile. Terming the mobile revolution as the ‘second wave of explosive growth’, Pincus told that the company is investing in mobile platform more than any other game developer. Of the total 298 million monthly active users of Zynga Inc (NASDAQ:ZNGA), mobile devices account for 72 million.

Zynga Inc (NASDAQ:ZNGA) recently announced developing action role playing game Battlestone for iOS and Android devices. Pincus told that once the currently fragmented mobile audiences became as large as on the Web, monetizing the opportunity will be much easier.

The gaming firm recently launched real-money games (RMGs), ZyngaPlusPoker and ZyngaPlusCasino, in UK. According to a report, the company is planning to launch a customized version for the Indian audience. India has a gambling culture with greater acceptance of online gambling than the offline one, and Zynga Inc (NASDAQ:ZNGA) expects a massive opportunity here, the report said.