Today’s teenagers love connecting with their friends and playing games on Facebook Inc (NASDAQ:FB). However, their general interest in social media has decreased.
A recent study from Piper Jaffray showed that 33 percent of teens (from 5,200 they surveyed) prefer Facebook Inc (NASDAQ:FB) over any other social media website. Twitter landed in second place with 30 percent, YouTube has 22 percent, and Instagram has 17 percent.
Piper Jaffray recently conducted a similar survey about Apple Inc. (NASDAQ:AAPL) which proved that the tech giant is still a popular choice with the young crowd.
The most interesting thing about this survey is that teens overall interest in social media is dwindling. The number of teens interested in Facebook Inc (NASDAQ:FB) has declined from last year. The number was originally over 30 percent, now it’s just 20 percent, and nearly every social media website has either stalled or declined in teen user growth.
It’s possible that YouTube may top Facebook Inc (NASDAQ:FB) as most significant social media website for teenagers. Right now YouTube is experiencing a slower decline.
Other social media websites noted in the survey include Google+, Tumblr, Pinterest, Reddit, StumbleUpon, and Flickr. Some teens also mentioned popular websites and/or mobile applications that were not in the list. Those mentioned tools include Snapchat, Wanelo, Vine, Kik, and 4chan.
Vine is a popular mobile application that allows users to share brief video clips with friends and family. It’s exclusive to the App Store and despite the fact that it’s relatively new, it already climbed to the top. SnapChat is a popular but controversial instant messaging application that allows people to snap quick photos and share them for a few seconds before vanishing. The concern with this particular app is that teens use it for sexting.
The fact that Facebook Inc (NASDAQ:FB) has been around for awhile and has become a ubiquitous part of modern culture might have proved to be a turn-off with trendy teens.
But it’s still possible that Facebook Inc (NASDAQ:FB) can continue to capture the interest of the young and fickle demographic with the new Facebook Home for Android.