Last year, Apple Inc. (NASDAQ:AAPL) released their first maps application with iOS 6. Although the new app program was designed to compete against the popular Google Maps application, it failed to make an impact. Since then, Apple Inc. (NASDAQ:AAPL) had to bring back their rival’s maps application and the search engine giant hopes they will continue to keep their app.
Google Inc (NASDAQ:GOOG)’s Eric Schmidt recently spoke during an All Things D mobile conference and he explained that his company hopes, “We would still really like them to use our maps. It would be easy for them to take the app in the store and put it as their basic one.”
Schmidt did not say whether or not the talks were continuing.
Google Inc (NASDAQ:GOOG) and Apple Inc. (NASDAQ:AAPL) have been competing with each other for years now and the tension is getting tighter. Both companies want to remain at the top and sometimes that means cutting ties with the competition. There was a time when both Apple and Google Inc (NASDAQ:GOOG) could work together in harmony for projects.
Apple’s attempt at creating a map application specifically for iOS may have proved to be less than successful but that doesn’t mean they should give up on it altogether. Judging from what Schmidt said, it’s possible that Apple is working on revamping their map application. Hopefully it will be complete and ready by the time the iPhone 5S is released.
There are rumors that the next generation Apple Inc. (NASDAQ:AAPL) smartphone may arrive in early summer. There are also plenty of rumors that Apple Inc. (NASDAQ:AAPL) will release the iPhone Mini in addition to the next iPhone. The purported iPhone Mini would be the budget-friendly alternative and would likely appeal to those who want an iPhone but don’t have a lot of money. It would also significantly increase Apple’s revenue.