Apple Inc. (NASDAQ:AAPL)’s iTunes shoppers who want to purchase full seasons of shows and multiple downloads can make their purchases now and download later. This newly available option is for bundles of movies, music, television season passes, music box gift sets, full television seasons, individual movies, and television shows.
When a user purchases the qualifying items, Apple Inc. (NASDAQ:AAPL) will give them the option to either download now or later. After you choose the download option, it’s selected item is moved into your iTunes account and you can stream it later. One highlight of this new option is that you can purchase their entertainment on a cell phone at work, then download it later at home with a wi-fi connection.
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Unfortunately, this option is available only on Apple Inc. (NASDAQ:AAPL)’s iOS 6 and iTunes 11. It also works exclusively in countries that use their Cloud service. This neat new feature is nice but it’s just another way to get people to purchase more in large increments. However, this marketing ploy will likely benefit the company in the long run, especially if people are willing to spend a large amount of money on entertainment downloads at any given moment.
iTunes has made a name for themselves in the entertainment download industry. Back in the early aughts, the company introduced the iPod and iTunes, two products which revolutionized the music industry. Since then, most people have stopped purchasing full-length albums in favor of song downloads. When television shows and movies became downloads, consumers started abandoning DVD’s in favor of downloads.
Apple Inc. (NASDAQ:AAPL)’s iTunes essentially revolutionized the music and movie market. Although I doubt this feature will revolutionize the way people shop for downloads, I’m sure it will add more appeal for shoppers who regularly shop iTunes but hate having to download immediately after making the purchase. It probably won’t be long before Google Play adopts a similar option.