The Apple Inc. (NASDAQ:AAPL) iWatch has yet to be introduced but that doesn’t stop survey companies from trying to find out about the potential interest of such a device. On Friday, a new survey from ChangeWave Research shows that 19 percent of consumers are interested in the purported smartwatch. Broken down, 14 percent claim they are somewhat likely while 5 percent claim to be very likely.
In January 2010, there was a similar survey for the then-hypothetical iPad, where 18 percent of the respondents said they were interested, with only 4 percent who were very likely to buy. In 2005, there was another survey with similar numbers for an Intel-based iMac. The numbers look good for the iWatch.
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The survey further into the details. 18 percent of the potential buyers claim that the Apple Inc. (NASDAQ:AAPL) brand alone is the main selling point. 16 percent of that group say that they think the smartwatch would be convenient, whereas 14 percent think it would be trendy and 11 percent think it would be interactive with other Apple Inc. (NASDAQ:AAPL) products.
The survey was conducted by ChangeWave from March 4-19. The survey was based on 1,713 respondents, most of which were from North America.
Andy Golub from 451 Research’s ChangeWave explains, “”Apple’s track record of delivering ultra-convenient, easy to use products with a perceived ‘cool factor’ is driving pre-release demand for the rumored Apple ‘iWatch’. While an ‘iWatch’ doesn’t yet exist – and if it ever does it will have to live up to super high expectations – it has the potential to be another huge success for the Cupertino, Calif., manufacturer.”
An iWatch could be just the thing to add to Apple Inc. (NASDAQ:AAPL)’s ever growing portfolio. Despite the slagging interest in fashion watches, an internet-capable watch or smartphone-connected watch might revitalize interest in watches all over again.
It’s important to point out that smartwatches aren’t a new concept. Last year, Pebble raised over $10 million through Kickstarter for a smartwatch. Other tech companies like Microsoft Corporation (NASDAQ:MSFT), Google Inc (NASDAQ:GOOG), Samsung Electronics Co., Ltd. (LON:BC94) (KRX:005930), and LG are also reportedly working on their own version of the smartphone watch.