Nearly every tech company these days wants to beat Android, and Nokia Corporation (ADR) (NYSE:NOK) (BIT:NOK1V) (HEL:NOK1V) is no exception. In a recent interview with Bloomberg, Nokia’s chief executive officer, Steve Elop, opened up about his expectations for Windows Phone, “We selected Windows Phone as our platform so that it would be a key point of differentiation. It can be the biggest operating system in the world,” Elop said, noting that Nokia has a lot of work to do with software partner Microsoft Corporation (NASDAQ:MSFT) in order to make that happen.
Elop also reminded us of the Nokia Lumia 920’s success. The demand for the phone has trumped the supply numbers in select markets. Nokia has also been correcting the supply problem since January.
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Although Nokia Corporation (NYSE:NOK) (BIT:NOK1V) (HEL:NOK1V) doesn’t quite have the technology or the level of success Apple Inc. (NASDAQ:AAPL) has, they still have big ambitions. And despite their struggle in the market, Elop doesn’t see any reason Nokia should back down. Whether or not Nokia continues to go and grow down the path it is currently in, the company should have big plans for the future. And it looks like they do.
Earlier this week, Nokia Corporation (NYSE:NOK) (BIT:NOK1V) (HEL:NOK1V) shared the prices for their new gadgets Lumia 720 and Lumia 520 at the Mobile World Congress event. These lower-end smartphones will soon be available in the United Kingdom. The cheapest smartphone, the Lumia 520, will retail for £169.99, and the Lumia 920 retails for $£299. Both smartphones have premium features which should help boost their sales. The 520 features a four-inch display, 5-megapixel camera, 1GHz processor, and the most current version of Windows 8. The Nokia 720 features a 4.3 inch display, 6.7 megapixel f/1.9 rear camera, Nokia Drive, Nokia HERE Maps, and Windows Phone 8.
Both smartphones will go on sale on April 1st in the United Kingdom. It’s suggested that users shop around before settling on a carrier.