The mobile search market is experiencing explosive growth, with mobile searches increasing by approximately 200% in 2012 – it’s believed that in the next year, mobile will become the #1 way in which people access Google Inc (NASDAQ:GOOG) search and other Google services.
Google Inc (NASDAQ:GOOG) has been continuously growing their mobile strategy to meet mobile needs. New research from WordStream shows that Google’s mobile product portfolio consists of investments in four key mobile product categories: Mobile Devices, Mobile Apps, Mobile Content and Mobile Advertising.
Most of Google’s current $8 billion dollar run-rate mobile revenue comes from advertising, which is why Google Inc (NASDAQ:GOOG) is restructuring AdWords to make mobile advertising easier and more accessible than ever for advertisers with new enhanced campaigns.
Currently, much of Google’s mobile focus is centered around building great mobile products that will aid mobile users and provide fantastic user experiences – but as an advertising company, can future monetization be too far behind?