Facebook Inc (FB) Happy With Zynga Inc (ZNGA) Breakup


When Neil Sedaka co-wrote and then twice recorded the 1962 hit “Breaking Up Is Hard To Do,” he clearly wasn’t singing about Facebook Inc (NASDAQ:FB) or Zynga Inc (NASDAQ:ZNGA). My guess is that he was probably even singing about a boy and a girl and not a same sex couple, that, while it existed at the time, was not in the news as it is this week with the Supreme Court hearing two important cases regarding same sex relationships. What he was singing about was the emotional strain that most break-ups bring with them. While David Ko of Zynga Inc (NASDAQ:ZNGA) probably agrees I’m not so sure is counterpart at Facebook Inc (NASDAQ:FB) feels the same.

Facebook Inc (FB) Happy With Zynga Inc (ZNGA) Breakup

During the introduction to a day-long Facebook Inc (NASDAQ:FB) seminar at the Game Developer’s Conference at the Moscone Center, Facebook made it pretty clear that they have moved on with their lives. No word yet on whether “hell hath no fury like a Zynga scorned.” In fact, Facebook barely mentioned its former lover, only making a brief mention of “that farm game.”

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And it was that “farm game” among other Zynga products that strained their relationship in the first place. In relationship speak, Zynga just didn’t get along with all of Facebook’s friends. In fact some of Facebook’s friends just hated Zynga Inc (NASDAQ:ZNGA), me included. I didn’t care about your farm or your mafia.

“If you weren’t a gamer, you had been wondering somewhat why people were asking you for cows, or that your crops were dying,” said Sean Ryan, Facebook’s director of games partnerships “Eventually, there was a backlash.”

Zynga Inc (NASDAQ:ZNGA), in typical scorned partner fashion, moved further from Facebook Inc (NASDAQ:FB) by no longer requiring users to have a Facebook account to log on to their games. Facebook Inc (NASDAQ:FB) can afford this type of petulance, it remains to be seen whether Zynga can.

Facebook Inc (NASDAQ:FB) also when on to state that there are presently more people playing games on th.eir site than at any time. Clearly Facebook is moving on, and that starts by dating lots of people. Facebook also paid $2 billion in revenues to their dates (game developers) in 2012. More than 100 game developers generated $1 million or more last year and the number of players who paid within games increased by 24 percent since March 2012.

Facebook Inc (NASDAQ:FB) then went on to say that they are not looking for a long-term monogamous relationship, “If you’ve got games that are a little bit different from what’s out there, we’re happy to figure out how to make the platform work for you,” Ryan said. “The diversity continues to grow on the platform.”