AOL, Inc. (NYSE:AOL) just acquired a tech review website called gdgt, which was built by the same folks behind AOL’s other tech website, Engadget.
Gdgt announced the acquisition on their website. They mentioned their project partnership with Engadget last year to get structured product data on their website. The company soon realized that their product and service would be a natural fit for Engadget. The announcement read:
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We’ve got some big news: we couldn’t be more excited to announce that gdgt has been acquired by AOL! As you might recall, last year we started a fruitful partnership with the fine folks at Engadget to provide structured product data to their site. We got to talking further and realized that gdgt, its team, its technology, and perhaps most importantly its DNA, were a natural fit for AOL’s world-class lineup of tech sites. Well, one thing led to another, and here we are. We honestly couldn’t be more excited about adding gdgt to what is easily the most powerful, influential group of technology media brands in the world.
At press time, there was no word on where AOL, Inc. (NYSE:AOL) will take their newly acquired website, although it should be interesting to see how the website’s users will react to this change. According to Ryan Block, one of the website’s co-founders, the company’s top priority is the privacy of its users. The website is also giving users the chance to protect their profile from being deleted by adjusting the account settings before March 15th 2012.
As for those who use gdgt for it’s community features, Block explains that won’t change. He adds that website will continue to evolve as the perfect destination for those who want to buy intelligence, reviews, shopping information, recommendations, and more. The recent acquisition should help boost AOL’s strong portfolio.