Samsung, Apple Inc. (AAPL) Gain Further Mobile Market Share

Samsung Electronics Co., Ltd. (LON:BC94) continues to hold the lion’s share of the mobile handset market according to COMSCORE, Inc. (NASDAQ:SCOR)’s latest mobile subscriber market share report. The report covers the three months ending with November 2012. The study examined over 30,000 mobile phone subscribers in the U.S.

Samsung, Apple Inc. (AAPL) Gain Further Mobile Market Share

The report shows that 26.9 percent of the mobile subscribers surveyed use phones made by Samsung Electronics Co., Ltd. (LON:BC94). Apple Inc. (NASDAQ:AAPL) follows with 18.5 percent, while LG Electronics (LON:LGLD) is in third place with 17.5 percent. Motorola holds 10.4 percent and HTC Corp (TPE:2498) holds 5.9 percent of the market.

ComScore’s updated report shows that Samsung Electronics Co., Ltd. (LON:BC94) and Apple Inc. (NASDAQ:AAPL) both increased their market share since the three-month period ending August 2012. However the other three companies in the top five actually lost market share.

The firm also looked at the top smartphone platforms, and once again we have a similar picture. Google Inc (NASDAQ:GOOG) holds the top spot, just as it did in August, and it increased its market share to 53.7 percent. Google Inc (NASDAQ:GOOG)’s phones cover all of the smartphones with the Android operating system.

Apple Inc. (NASDAQ:AAPL)’s iOS operating system continued to hold second place, increasing to 35 percent of the market. The other three companies in the top five all lost market share. Research In Motion Limited (NASDAQ:RIMM), Microsoft Corporation (NASDAQ:MSFT) and Symbian round out the top five operating systems.

According to COMSCORE, Inc. (NASDAQ:SCOR), 123.3 million Americans had smartphones during the period tested, which indicates a 53 percent market penetration. That’s a 6 percent increase since the August results. More than 75 percent of mobile users said they use text messaging on their phone, and over half of subscribers surveyed said they used apps they had downloaded on their phone. Browsers were used by over half of subscribers also, and mobile use of social networking sites rose .9 percent.

About the Author

Michelle Jones
Michelle Jones was a television news producer for eight years. She produced the morning news programs for the NBC affiliates in Evansville, Indiana and Huntsville, Alabama and spent a short time at the CBS affiliate in Huntsville. She has experience as a writer and public relations expert for a wide variety of businesses. Michelle has been with ValueWalk since 2012 and is now our editor-in-chief. Email her at