Facebook Inc (NASDAQ:FB) mobile advertising is showing significant improvement, according to a study from Kenshoo Social. The global social marketing platform revealed that 20.3 percent or one in every five dollars spent on the social networking giant’s ads are delivered on mobile devices.
According to Kenshoo Social, the result of Facebook Inc (NASDAQ:FB)’s latest mobile advertising performance was based on its two million ad clicks and conversions.
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In addition, the study also revealed that the social networking giant’s rate on mobile ads represents a 70 percent price premium over desktop ads. Facebook Inc (NASDAQ:FB)’s advertising rate (cost-per-click) for desktop is $0.81 and $1.38 for mobile devices,
Apple Inc. (NASDAQ:AAPL)’s iOS accounts 97 percent, while Google Inc (NASDAQ:GOOG)’s Android’s receives only 3 percent market share on tablet ad spends for Facebook. In terms of smartphones, advertisers ad spending for Facebook on Android accounts 71 percent and 29 percent for iOS.
According to Aaron Goldman, CMO of Kenshoo Social, “The world’s top brands have embraced Facebook mobile advertising, and we expect the channel to become increasingly competitive as new devices, like those on display at the Consumer Electronics Show this week, deliver enhanced interactive experiences.
“Leveraging Kenshoo Social’s advanced workflow tools, marketers can cater to the specific mindsets of people using Facebook on desktop computers, tablets and phones by creating targeted campaigns. From there, Kenshoo Social can help effectively monitor brand performance and quickly optimize campaigns based on variances between different device types and operating systems,” added Goldman.
Last October, Facebook Inc (NASDAQ:FB) reported that its revenue from mobile advertising was 14 percent. The social networking giant only began generating revenue from mobile devices in March last year.