Twitter Reshuffles Top Management

Twitter Inc. has reshuffled its top management by naming Ali Rowghani as the new chief operating officer of the micro-blogging site. Rowghani held the position of chief financial officer at Twitter since 2010. He also served in the same role at Pixar animation studios.

Twitter Reshuffles Top Management

Mike Gupta will jump into Rowghani’s CFO slot. Mr. Gupta worked as treasurer and senior vice president of finance at Zynga Inc. (NASDAQ:ZNGA). Prior to that, Gupta worked at Yahoo Inc. (NASDAQ:YHOO) for eight years, he played a key role in Yahoo Inc (NASDAQ:YHOO) online and search partnership with Microsoft Corp. (NASDAQ:MSFT).

The chief executive of Twitter, Dick Costolo, confirmed the new appointments via a tweet: “Congratulations to @rowghani on his new role as COO and to @mgupta on his new role as CFO.”

Amid this reshuffle, vice president of growth at Twitter, Othman Laraki, left the company Wednesday evening. Laraki was responsible for exploring new opportunities to boost Twitter’s business, which he had successfully achieved. Twitter now has more than 200 million active users. Let’s see what the new executives do to generate more revenues for Twitter.

Ali Rowghani stays away from the limelight, but he is known as the right hand of Twitter CEO Dick Costolo. When acting as the company’s chief financial officer, he took over far more operation responsibilities than what a typical CFO does. He played the main role  in  implementing Twitter’s most important monetizing effort: Promoted Suite ad products. So, the promotion is just a change in the title for him.

Since last year, the micro-blogging site has been pushing hard on organizational changes in order to boost profitability. The company launched a mobile-first strategy in September that aims at improving user experience consistency from all the four main areas – Android, Web, iPhone and iPad – in hopes to increase advertising revenues.

The company expects to generate $1 billion in revenues in FY2013.