Microsoft Corporation (NASDAQ:MSFT) recently reported that they are increasing production of their Surface tablets so they can sell more of them in stores.
The Surface Tablet is Microsoft’s first self-branded tablet, and so far it’s received a mix of both positive and negative reviews. Despite this, the tablet still manages to sell. The tablet was initially sold exclusively online and in Microsoft store, but more retailers are slowly starting to to gain interest. Staples and Best Buy just started selling the Surface tablet on Wednesday. More stores in the United States and Australia will start carrying the tablets soon. Soon enough, other markets will start carrying the Surface.
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Microsoft Corporation (NASDAQ:MSFT)’s retail lead Steven Schueler explained, “Our plan has been to expand the retail presence for Surface after the first of the year. Based on interest from retailers, we are giving them the option to carry Surface with Windows RT even earlier.”
The Surface Tablet starts at $499 and comes in two flavors, including Windows RT and Windows 8 Pro, the former of which is now sold in stores. It features dimensions of 10.81 x 6.11 x 0.37 inches, VaoprMG casing, 10.6 ClearTypeHD Display, 5 point multitouch, two HD cameras (one in the front and one in the back), and more.
The future of Microsoft Surface remains to be seen. One analyst from IHS, Rhoda Alexander, predicts that Microsoft could sell up to 1.3 million tablets. The analysts from Detwiler Fenton predicts they will sell less than one million.
Microsoft Corporation (NASDAQ:MSFT) may be able to make a breakthrough in the tablet market, but it may be a small breakthrough. The tablet market is already inundated with dozens and dozens of gadgets. People who want a premium tablet often go for Apple, whereas people who want a budget tablet often go for a lower-end Android tablet. There is not a lot of room for another big tablet, but Microsoft could change all that.