Samsung Electronics Co., Ltd. (ADR) (LON:BC94) intensified its competition against Research In Motion Limited (NASDAQ:RIMM) (TSE:RIM) in providing mobile solutions, significant to businesses, after the South Korean electronics company launched the Samsung for Enterprises (SAFE) Solution in Europe.
Observers in the technology industry believe that Samsung’s move is a clear indication that the company is expanding its mobile device offerings, and it is aiming to capture a new group of consumers- the enterprises. Research In Motion Limited (NASDAQ:RIMM) (TSE:RIM) holds a leading position among enterprise consumers, and its BlackBerry has been the preferred and dedicated smartphone for enterprises.
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According to the company, Samsung for Enterprises (SAFE) in Europe provides a program of security standards, including advanced data features and device-based verification, that would help businesses find mobile devices that are safe to use.
Samsung emphasized that the Samsung for Enterprises offers SAFE Platform, SAFE Partner Program, and SAFE Quality Assurance. The new platform provides important solutions to businesses, including e-mail and data security, on-device encryption, virtual private networks, and mobile device management.
Jae Shin, vice president of Samsung’s B2B Alliance Division said, “Mobility has become an essential driver of corporate productivity and profitability. However, many IT departments find that when it comes to testing the security of mobile devices, it is extremely difficult to evaluate the various platforms and products available. SAFE provides clear security features. It allows users, IT departments, and app developers to work to a common standard.”
Samsung Electronics Co., Ltd. (ADR) (LON:BC94) launched the SAFE Solution in the United States with its Samsung Galaxy S III last June. The company also introduced the Safe2Switch, a trade-in program that enables consumers to exchange their smartphones for Samsung SAFE devices, and to receive $300 cash back for qualifying devices. Consumers are allowed to trade-in their devices from other manufacturers.
The South Korean company might be able to capture a significant number of consumers from the enterprise community, because the BlackBerry 10 is not yet available in the market. Research In Motion Limited (NASDAQ:RIMM) (TSE:RIM) is scheduled to launch the product during the first quarter next year.
Samsung Electronics Co., Ltd. (ADR) (LON:BC94) is Apple Inc. (NASDAQ:AAPL)’s competitor in the smartphone and tablet market.