It’s been mere days since Microsoft Corporation (NASDAQ:MSFT) unveiled the Windows 8 software, and the company is off to start quite a campaign, at least according to Times Of India. The only problem they have right now is the lack of apps, but they’re hoping that will change soon enough.
Unlike Microsoft’s previous operating systems, Windows 8 was designed primarily for mobile phones and tablets. Right now, the company needs to find a way to market themselves to developers in hopes to get them to create apps just for them.
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Steve Ballmer (Microsoft’s chief executive officer) urged developers, “Please go out and write lots of applications”, at their recent Build Event in Seattle, which took place earlier this week.
There were roughly 2,000 developers at the event. Microsoft Corporation (NASDAQ:MSFT) gave them a Surface tablet with 100GB, and Nokia Corporation (NYSE:NOK) gave them a free Lumia 920 smartphone. The developers seem excited about creating a new vision for Microsoft Corporation (NASDAQ:MSFT) and Windows.
ComponentOne’s product manager, Greg Lutz, said, “The sessions are overflowing. Everybody wants to learn. The Surface is really exciting. It’s been interesting to see people that would normally be critics of Microsoft Corporation (NASDAQ:MSFT) surprised to see how good it is.”
Although several big companies (including Netflix, Inc. (NASDAQ:NFLX), The New York Times Company (NYSE:NYT), and Rovio designed apps for Windows, there are still many other companies that have yet to follow suit, namely Facebook and Twitter.
Other developers considered joining Windows 8, but decided to wait it out instead. The CEO of photo-based social media website Trover, Jason Karas, explained his thoughts, “Windows 8 is getting good reviews and the tile user interface is a great fit with our geo-visual content. It’s on the roadmap for Trover, but we are still a very lean team, so we’re hesitant to support a third platform until we have all the innovations we want to see in iPhone and Android in place.”
Hopefully, web developers will change their mind soon enough.