Facebook Inc (FB) Offers A Conversion Measurement Tool To E-Marketers

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Facebook Inc (NASDAQ:FB) is bringing a new and an advanced tool that will enable online retailers and marketers to track online purchases of Facebook users who have viewed their ads, reports Reuters.

This development is reportedly going to help e-marketers to better understand and measure the ROI of ads running the social network.

Facebook Inc (FB) Offers A Conversion Measurement Tool To E-Marketers

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