The highly anticipated iPad Mini may not be the only thing Apple Inc. (NASDAQ:AAPL) unveils at today’s big event. It’s been predicted that the company will also introduce a smaller 13-inch MacPro and iMac. Interestingly, NASDAQ reports that Apple Inc. (NASDAQ:AAPL) may also unveil the iPad 4.
The report offers further suggestions as to why Apple Inc. (NASDAQ:AAPL) should consider releasing the next generation iPad before next year. One of those suggestions included the need to upgrade their gadgets faster, in order to meet the demands of consumers. The author of the blog post summed it up well, “Consumers hate to wait for new technology. Whether it’s a tablet, smartphone, game console or some other device, consumers are very impatient creatures. This has made it easy for Apple Inc. (NASDAQ:AAPL) to hype and promote the annual upgrades of its products with minimal effort. The company spends millions to market its devices after they are shipped to retailers. Until then, Apple Inc. (NASDAQ:AAPL) relies on tech bloggers, product enthusiasts, and mainstream reporters to promote its products. Thus far, this strategy has worked beautifully.”
Creating Strategic Value With Joseph Calandro Jr.
ValueWalk's Raul Panganiban interviews Joseph Calandro Jr., Managing Director of a global consulting firm and fellow of the Gabelli Center for Global Security Analysis at Fordham University. Q2 2020 hedge fund letters, conferences and more Interview with Joseph Calandro Jr. ValueWalk's . . . SORRY! This content is exclusively for paying members. SIGN UP HERE Read More
The post goes on to explain that if Apple Inc. (NASDAQ:AAPL) offered too many upgrades, they could end up hindering future sales. This also factors in a few other concerns, like the possibility of the iPad Mini cannibalizing the larger iPad, and the frequency of how they will schedule each successor iPad Mini and iPad regular.
Another concern regarding the launch of two new iPads, is the pricing scenario. For each successor iPad released,a large price cut will be given to the previous generation. At the rate of $100 off each previous iPad generation, the closer the price will be to the iPad Mini. However, if Apple Inc. (NASDAQ:AAPL) decided to release both versions at the same time, they could price them accordingly and hopefully prevent them from cannibalization.