It seems that Facebook Inc (NASDAQ:FB) wants to gain more users in India as the company is offering a Rs. 50 (approx $1) credit to new users in India that sign up from their mobile phones. Additionally, users will also get a credit of Rs. 50 for every referral that they bring.
The offer is only available through a promotional link: http://m.facebook.com/tt.
The amount will be given in the form of airtime credits on their mobile number. The airtime credit will take up to 3 days to process.
Surely this seems to be some new marketing strategy applied by Facebook to gain more users in India. This one or two dollar credit won’t put a dent in Facebook’s income but scammers can rise to take advantage of this method. Getting a new mobile number in India is very easy and since this offer is very enticing, we can find many users taking advantage and exploiting it.
Facebook Inc (NASDAQ:FB) will gain new users due to this offer, but most of them will be inactive accounts who are setup specially to get more credits.
Earlier this month, Facebook Inc (NASDAQ:FB) revealed that they have passed over 1 billion active users and over 600 million of which are mobile users. For Facebook, mobile users are very important and the company can do anything to lure more mobile users.
Facebook Inc (NASDAQ:FB) has also added a number of Indian languages to its phone app which will attract many users who are non native English speakers. The company has passed 50 million active users in India, which is a big figure considering the fact that India’s population is 1.21 billion.