Apple Inc. (NASDAQ:AAPL) has the recipe for success, even in a lagging economy. According to a recent report from Digitimes, sales for Apple’s Macbook laptops increased significantly by 30%. This increase is a little surprising, considering that overall sales for notebooks and laptops have decreased by 4.5%.
Todd Day, an analyst for Frost & Sullivan, explains “One of the things that has helped Apple’s laptop shipments is Apple’s overall ecosystem. Consumers are used to the convenience.”
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Unlike many conventional laptop computers, Apple Inc. (NASDAQ:AAPL) prioritizes green living and simplicity. That’s why the latest Macbook Pro has key features, like a lightweight design and the Retina display.
Not surprisingly, sales for other major computer brands, like Acer, Asustek, and Toshiba, have slumped down from 15 to 25 percent.
Joannie Chien (analyst for Digitimes) reports that consumers are waiting on Windows 8 to see if they want to buy, or upgrade their current computers.
It’s really no surprise that Apple Inc. (NASDAQ:AAPL) reigns supreme in laptop sales, despite their premium cost. Apple has proven time and time again they can make quality products that last. Most people see a Macbook purchase as an investment, rather than just a new computer. What is surprising, is that Apple is still selling their notebooks, even with the high demand of iPad tablets, which were originally thought to replace notebook computers.
Later on this month, it’s reported that Apple Inc. (NASDAQ:AAPL) will release a 13-inch MacBook Pro, along with the iPad Mini. The former is expected to be a smaller version of the original MacBook Pro, complete with a Retina display and 2560 x 1600. The new laptop is expected to be unveiled on October 23.
If these rumors are true, it looks like Apple Inc. (NASDAQ:AAPL) might have their biggest holiday season yet. Last month, the company unveiled their highly anticipated iPhone 5, and despite a few minor glitches, the phone has proven to be a huge success.