In a report compiled and published by Piper Jaffray & Co, it has been established that Apple Inc. (NASDAQ:AAPL) is the predominant brand among teens. The study, which managed to gather the views of over 7,700 teens in different settings, revealed that 40 percent of teens own an iPhone. In addition to that, 72 percent of the 44 percent of teens who own a tablet computer use Apple’s iPad. This underscores previous reports that introduced Apple’s ‘cool’ factor among consumers. Apparently, most teens believe that owning an Apple Inc. (NASDAQ:AAPL) device is cool.
One key highlight in the report is Jaffray’s overt confidence in Apple Inc. (NASDAQ:AAPL)’s younger user base. The analytic firm believes that Apple’s device ownership will continue expanding among teenagers. It also has strong convictions that Apple will benefit from the loyalty of its younger user base, meriting its decision to reiterate its overweight rating on the iPhone maker.
The report further reveals that popularity among teens has been on a steady increase. Retrospectively, a large section of teens still owned Apple’s iPhone. However, ownership was lower than the current 40 percent. Reports indicate that 34 percent of teens owned the device in the spring of 2012 and a lower 23 percent owned it towards the end of 2011. Jaffray’s confidence is pumped by this steady growth. In fact, Jaffray is convinced that Apple Inc. (NASDAQ:AAPL)’s popularity among teens will continue to soar, remarking that 62 percent of teens plan on owning the iPhone as their next phone.
Apple’s iPhone still remains to be the tablet of choice among teens. Jaffray’s study shows that iPad ownership among teens rose to 72 percent from this spring’s 70 percent. While the iPad’s popularity has not grown explosively, tablet ownership as a whole, among teens, has increased incredibly. The percentage has risen from 29 percent at the fall of 2011, to 34 percent in the spring of 2012 and now stands at the current 44 percent. The study also reveals that teens are bubbling with anticipation in light of the widely documented iPad mini launch that has been rumored recurrently. If indeed there is an iPad mini coming any time soon, Jaffray is convinced that 43 percent of teens, who are planning to buy a tablet, will buy the iPad mini, if it retails for around $299.
This comes as positive news for Apple Inc. (NASDAQ:AAPL). At the moment, its iPhone 5’s reputation seems to be taking hits from all angles amid scrutiny from industry specialists and various analysts.
