Microsoft is about to release their Surface Tablet computer, but not everyone is excited about the new gadget, in particular, Apple Inc. (NASDAQ:AAPL)’s CEO, Tim Cook, has some negative thoughts to share.
During a recent earnings call, Tim Cook shared his thoughts on Microsoft Corporation (NASDAQ:MSFT)’s answer to the Apple Inc. (NASDAQ:AAPL) iPad. He said, ““I haven’t played with a Surface yet, but what we are reading about it is that it is a compromised and confusing product. One of the toughest things you do is make hard tradeoffs and decide what a product should be, and we’ve done that with the iPad. You could design a car that flies and floats, but I don’t think it would do all those things very well. I think when people look at the iPad versus competitive offerings, they will continue to want an iPad.”
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Although Microsoft Corporation (NASDAQ:MSFT) is coming into the tablet industry a little too late, the Surface still provides the user with something they can’t find on the Apple Inc. (NASDAQ:AAPL)’s iPad, the Windows experience. Both versions of the Surface tablet provide the same mobile experience found on their Windows phones, which could easily lessen the excitement for the tablet, as most consumers do not seem impressed with the Windows phone.
Despite Tim Cook’s adamant dislike for the Surface, he’s got a new reason to get excited, as the iPad Mini was recently unveiled earlier this week and is set to appear in stores on November 2nd.
In a recent interview with ABC News, Steven Sinofsky (leader of Windows Division), “We have a different perspective, a different reason why we would want to make a tablet computer, and that is really rooted in PCs being a general-purpose device that works within a broad ecosystem, that connects to a lot of peripherals, and represents an open platform.”
It’s still to early to tell if Microsoft Corporation (NASDAQ:MSFT) will have success with their line of tablet computers, and it’s possible that they may sell better than originally expected.