Nokia Corporation (NYSE:NOK) got a new Lumia phone. Microsoft Corporation (NASDAQ:MSFT) just introduced the Lumia 820 in New York City.
This new phone, which runs on Windows 8, doesn’t exactly have everything it’s predecessor, the Lumia 900 had, but it’s still a quality phone. This model will feature a 4.3″ screen, 1.5GHz dual-core S4 processor, 8GB of storage, microSD slot, wireless charging feature, ultra sensitive touch, and 5 megapixel camera. What’s even more impressive? The Lumia 820 will also feature exchangeable covers which come in a wide range of colors, like red, yellow, purple, white, black, grey, and cyan.
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Although we don’t know the price points yet for the new model, we do know that AT&T and T-Mobile will carry the model.
Despite the minor success they have the Windows-based, Lumia line of smartphones, Nokia Corporation (NYSE:NOK) still struggles to stay relevant on the market, especially when it’s dominated by the like of Apple Inc. (NASDAQ:AAPL) and Samsung (the makers behind the popular Galaxy line of Android smartphones). It’s highly unlikely that Nokia Corporation (NYSE:NOK) will ever be in the ranks with other great phone makers, but we know that it’s still a viable alternative for people who want a smartphone, but don’t necessarily want the iPhone or Android.
The iPhone may still rule the roost, but that’s no guarantee for anything. Right now, I think Nokia will continue to generate sales for some time to come. Six months to one year down the road, who knows what will happen. I think Nokia’s focus right now should be all about enhancing their future technology, and promoting the current products they have. Not all is lost for the company, and as long as they’re still selling phones, they have a chance.
In all honesty, I think the Lumia 820 could sell as well, if not better than the Lumia 900. This phone has most of the relevant features as it’s predecessor, but it’s also got a bit of novelty with interchangeable plates (a first for the Lumia).