On Wednesday at its iPhone event, Apple Inc. (NASDAQ:AAPL) announced that country No. 13 will join its current lineup of 380 stores this Friday.
The store currently supports 1 million visitors a day and the company believes it offers the ‘best experience’ on the planet. The locations offer a very high revenue per employee and a state-of-the-art design.
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Copying is the greatest form of flattery and recently Microsoft has been working on including elements from Apple Inc. (NASDAQ:AAPL) stores in many of their own.
During its presentation, the company disclosed the new location as Barcelona, Spain. It will include locally-mined limestone, which the company appeared to be very proud of.
In 2011, Apple stores had 83 million visitors.
Anticipating some increased traffic and craziness from the company’s new products, on Sunday, Apple’s retail boss John Browett spoke to employees and said buckle your seat belts, it’s going to be a bumpy quarter.
Browett said to employees via Business Insider, “Q1 is going to be really fun and exciting; it’s going to be kind of crazy from time to time because we’ve got some brilliant stuff coming through.”
Note: Apple’s fiscal Q1 falls during the holiday quarter from October to December.
Browett came to Apple earlier in the year and has had a tough start. He slashed retail hours to make stores more profitable, not exactly endearing himself to employees.
He tried to redeem himself in the recent employee meeting with, “The first thing I wanted to say, was, I am truly amazed and impressed by the fantastic service that I see in every store every day. It’s an incredible achievement. We are by far and away the best service-based retailer in the world and you can see it in the stores. It’s just incredibly impressive.”
Meanwhile as Apple Inc. (NASDAQ:AAPL) unveiled its new products today, the company took its online store down.
Here’s the note on its website.
The message, “We’ll Be Back” message (in many languages), according to CNET, is common when Apple takes the store offline during these types of corporate events. Previously, the company hasn’t had previews or indicated any information about new products prior to formal events.
This hasn’t stopped the rumor mill from numerous stories prior to the event that introduced the iPhone 5 with 4G LTE service and new iPods.