Apple Retains The Title Of Top Brand As Value Jumps By 44%

Riding high on the excitement of the iPhone 5launch, Apple Inc. (NASDAQ:AAPL) stock is trading Eurobrand, an independent European firm specializing in trademarks, patent valuation, and IP strategies, the iPhone maker’s brand value have jumped by 43.9 percent in just one year. The European research firm pegs Apple Inc. (NASDAQ:AAPL)’s current brand value at a staggering 100.239 billion euros (roughly $130.6 billion), up from 66.658 billion euros in 2011.

Apple Retains The Title Of Top Brand As Value Jumps By 44%

As per the ratings given by the European firm, Apple Inc. (NASDAQ:AAPL) tops the list, followed by The Coca-Cola Company (NYSE:KO). The soft drink maker, estimated to be worth 59.978 billion euros, is almost half of Apple Inc. (NASDAQ:AAPL) estimated brand value. As per the estimates Apple’s worth is almost equal to the combined worth of Coca-Cola and PepsiCo, Inc. (NYSE:PEP) (41.569 billion euros). It must be noted that the top three companies retained their spots, and the newest entry to the list of top ten is Johnson & Johnson at number nine.

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Apple Inc. (NASDAQ:AAPL) the clear winner on this list leaves behind rivals Microsoft Corporation (NASDAQ:MSFT) (#3) and Google Inc (NASDAQ:GOOG) (#5) by a large margin. Apple brand value is almost the estimated brand value of Microsoft (53.973 billion euros) and Google (50.603 billion euros) combined. Both Microsoft and Google recorded a 5 percent jump in their brand value from last year. However, IBM (NYSE:IBM) which was at number five position last year, jumped to fourth, overtaking Google with 15 percent increase in brand value.

Among all the companies rated by the research firm, the biggest loser was Hewlett-Packard Company (NYSE:HPQ). The PC maker witnessed a decrease of 28.3 percent in its brand value when compared to last year.

Another fact worth noting, is that all top 10 companies in the list are US Multinationals, of these, four are IT & Technology firms, and five belong to Consumer Goods industry, and one to Telco; i.e. AT&T Inc. (NYSE:T) at the number ten position.