Samsung may have lost their recent courtroom litigation with Apple Inc. (NASDAQ:AAPL), but they aren’t giving up just yet. The tech company sent an internal memo to their employees on Monday morning stating that they vow to keep battling against Apple.
Their memo also claimed that it was regrettable that the court’s decision created legitimate concern for the company’s employees and customers. Although the final ruling has yet to be determined, it looks like Samsung is going to take the case to appeals.
Last week after the official courts ruled their decision in favor of Apple Inc. (NASDAQ:AAPL), Samsung stated that the court’s decision was not favorable to customers, as it limited their options and would cost them more in the long run.
Apple Inc. (NASDAQ:AAPL) claimed that the litigation was not so much about money or patents, they’re claiming it was more about values. They said, “At Apple, we value originality and innovation and pour our lives into making the best products on earth. We make these products to delight our customers, not for our competitors to flagrantly copy.”
Samsung’s memo also said that Apple’s lawsuit could end up backfiring on them, “”History has shown there has yet to be a company that has won the hearts and minds of consumers and achieved continuous growth, when its primary means to competition has been the outright abuse of patent law, not the pursuit of innovation. “
Apple’s apparent goal is to prohibit sales of select Samsung smartphones, in hopes to increase their sales. The battle between both companies has gotten intense, and it looks like it’s not going to stop anytime soon. I’m really surprised that the two companies didn’t come up with an agreement that both parties can agree with.
Unfortunately, I don’t think Samsung will find much success if they go with the appeal, but maybe they can figure out how to save their company.