Baird Equity Research Technology recently attended a conference for Search Engine Strategies, where they also hosted a roundtable of e-tail industry experts.
These people provided some insight that the online spending trend has increased thanks to the back-to-school season. These conferences include e-commerce merchants and big online advertising companies like Google Inc (NASDAQ:GOOG) and eBay Inc (NASDAQ:EBAY). Here are some other important points discussed in the interview.
eBay Inc (NASDAQ:EBAY)’s success can easily be attributed to their recent but successful changes, like a fixed price format, Powersellers, and free shipping.
Performics, a search engine marketing company, explained the recent hypergrowth in mobile searches, saying that 20% share in overall clicks of 50% lower CPCs.
Google Inc (NASDAQ:GOOG) tops paid search market and mobile advertising.
Facebook Inc (NASDAQ:FB)’s advertising is down a little but it still has potential to grow. Despite the significant amount of time people spend on Facebook Inc (NASDAQ:FB), the overall spending is relatively low.
Google Shopping has experienced some changes, but there is currently no way to decipher the positive aspects of it yet.
Search Engine Strategies is still relatively focused on Panda and Penguin. Google Inc (NASDAQ:GOOG) claims that they are trying to improve search ranking transparency.
Online shopping, whether it’s done on the computer or a mobile device, is a market that shouldn’t be ignored. Baird Equity Research is trying to tap into this market to find out what works and what doesn’t. It’s not about which online retailer is better than the other, it’s about finding what works and what doesn’t. The more we understand these trends, the better we can decide on which advertising methods get the results we want.
As with all technology trends, what works now probably won’t work three to six months from now. That’s why it’s so important to stay up-to-date with the ever-changing technology and marketing trends. What do these trends mean for businesses like Google and eBay Inc (NASDAQ:EBAY)/ It means that although these companies are enjoying a successful quarter, there is still plenty of room for improvement.