Expanding its tentacles in a new arena, Apple’s Inc. (NASDAQ:AAPL) design influence has spurred a demand for white automobiles, at least according to the carmaker, BMW.
Sandy McGill, BMW Designworks’ lead designer in color, materials, and finish, believes white automobiles and their popularity can be attributed to Apple’s Inc. (NASDAQ:AAPL) Steve Jobs.
ValueWalk's Raul Panganiban interviews JP Lee, Product Managers at VanEck, and discusses the video gaming industry. Q4 2020 hedge fund letters, conferences and more The following is a computer generated transcript and may contain some errors. Interview With VanEck's JP Lee ValueWalk's ValueTalks ·
McGill explained in an interview with Motoramic, “Prior to Apple Inc. (NASDAQ:AAPL), white was associated with things like refrigerators or the tiles in your bathroom. Apple Inc. (NASDAQ:AAPL) made white valuable.”
Who knew the effect of white earbuds and iPods?
He added that although white is a “high maintenance” color for cars, it represents the most popular exterior color for American car buyers.”
With the rise of white as the top color, it surpasses silver, which was the color leader for a decade, according to Apple Insider.
For Apple Inc. (NASDAQ:AAPL), white started with the company’s inaugural iPods, but soon, it expanded to other colors. White made a comeback last year, when the company again, began offering it with its iPhone 4, iPad, and iPod. This was the perfect complement to Apple’s white headphones, and now it’s the color of choice for cars.
What’s next from Apple? Will we see start seeing black and silver cars because they look like iPads?